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BIGnBEAUTIFUL (B.A.B.) started in March 2008 and is more of a community than a business! It’s very touching when we see comments from other plus size individuals, them sharing their woes in buy clothes, inspiring us... At B.A.B., we try our best to be as “wholesome” as possible. Apart from selling clothes, we also feature and share interesting articles, where to shop, where to have fun, do you know, and how to, etc. So it’s informative on one hand as well. It has been 2 years and we have never stopped transforming lives.
"Customers walk out of B.A.B. with a different perspective of themselves. Girls who join our community are never the same again."


March 2010, mark our 2nd anniversary, we launched the campaign "Celebrating Curves" because we ought to celebrate, all of us! As the plus-size revolution takes over the world, the sensual curves of us, the magnificentress should be embraced... not hidden. It is time to let the world to truly discover, our unique beauty, which has been uncharted in our secret gardens for too many years. "Celebrating Curves", is a 6 months march, filled with events, workshops, fashion shows, photo exhibitions that will forever change the way we're perceived by the world!

Together with the Fashion Show, we are also launching our Calendar 2011, which features 10 curvaceous ladies artistically nude. This is an initiative to declare to the world that we love who we are and there's nothing wrong being plus-size. We are who we are. All profits from the calendar will be donated to charity of choice.

B.A.B. is also the proud sponsor of Singapore's inaugural plus size beauty pageant 2010 - "Miss & Ms Amazing Beauty Pageant".

MILESTONES
   
Sep
Start of campaign #2 - "I Empower"
  Makeover #4
Aug
Sponsored local actress, Haryani Othman, for a 8-epsiodes local malay drama, "Tiga Dara Metropolitan" on Suria channel
  Hit more than 10,000 fans on our Facebook Page
Jul
1st swimwear outdoor photoshoot at Sentosa
  Flea market #5 at Toa Payoh West Community Club
  We finally have NETS machine
Jun
1st participation in The Mega Flea
  Photo Contest #2 - "Celebrate with BAB"
  Inaugural girls nite out - Movie Nite "Something Borrowed"
May
Our very own labels on our apparels
Mar
Official Opening & 3rd Anniversary Celebration
  Mini Flea Market in new shop
Feb
Sutra Magazine special editorial feature
Jan
Moved from a 3-room flat in Ang Mo Kio to a 1,200 sqft 2nd level shop house at New Bridge Road
  CNY Celebration in new office "Cupcakes, Champagne & Lo Hei"
  Straits Time cover page prime news feature
  Shin Min feature
 
Dec
Surprise crowning glory by CHIC magazine - special award for Best Online Shoe Site
  Flea market #4 - Christmas Fair at Cheng San CC. We organized our 3rd makeover and a makeup course at the same time too.
  Sutra Magazine feature photoshoot - featuring our very own BAB models, Hidayah and Syafinaz
  10-page feature in "Feminine Magazine"
  Fashion show #2 and Nude Calendar made headlines in Taiwan primetime news
  Razor TV full coverage on Fashion Show #2 and Nude Calendar including exclusive interviews
Nov
Fashion show #2 - "Military Mardi Gras" we were very fortunate to have the support of many including the media.
  Made headlines in Malaysia Press
  Special feature cover in My Paper
Oct
The activity that made an impression - The Perfect 10 BBQ
  1st on-site photoshoot at Tornado Entertainment Group at Illuma, Bugis.
Sep
"Big Girls You Are Beautiful" exhibition at Objectifs
    Flea market #3 at Cheng San Community Club
Aug
"7 days a week" contest featuring our very own customers wearing BAB clothes, part of "Celebrating Curves" campaign
  Hit more than 2,000 BAB members
Jul
Nude Calendar Photoshoot featuring 10 plus size beauties who stripped for Charity. This calendar is part of our "Celebrating Curves" campaign and it took the nation by storm
  Sponsored and hosted 1st ever plus size beauty pageant "Miss & Mrs Amazing". We also crowned our very Miss & Mrs BAB.
  1st feature in Straits Time
  Special project photoshoot with Sit Weng San "Big Girls You Are Beautiful"
May
Makeover #2 - Summer Collection "Lollipop" theme
Apr
We moved from a living room in Marsiling to Ang Mo Kio, a full 3-room flat
Mar
We kickstarted our very 1st campaign "Celebrating Curves" - a 6 months march of events, activities workshops, classes and fun!
Feb
Erica started operating BAB on a full-time" basis
Jan
Flea market #2 - CNY Carnival at Cheng San Community Club
 
Dec
1st fashion show - "Grand et Beau" at Club Seven. 56 girls registered to be part of the fashion show this year.
Nov
Dangerous curves ahead - featuring Erica very own self in a plus size lingerie advertisement in CHIC magazine
Oct
1st flea market at Cheng San Community Club
  Inaugural media advertisement in CHIC magazine - "...because slim was so last year!"
Sep
1st makeover event - "Glam Me Up" at Blackbox Studio
Mar
BAB online blogshop started with zero followers. Subsequently, we got about 50 customers over a few months.
 
BAB @ New Bridge Road  |  23 New Bridge Road #02  |  +65 6536 9400  |  Mon - Closed  |  Tue - Fri: 1pm - 9pm  |  Sat - Sun: 11am - 10pm
BAB @ Bedok Point  |  799 New Upper Changi Road #02-26 Bedok Point  |  +65 6441 2400  |  11am - 10pm Daily